What is Digital marketing services ?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
According to wikipedia, Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising.
The internet has become a common ground where people meet, talk and transact their businesses. Most businesses have moved most of their operations online.
They are using all manners of tricks to get more traffic to their sites through digital marketing.
Why adopt a digital marketing strategy? First of all, online promotion is very cost-effective.
This makes it popular among the entrepreneurs of different scopes. Even if you are a newcomer and have just started growing your company, you still have decent chances to launch a successful marketing campaign without spending a fortune.
Sounds like a dream of any business person, doesn’t it?
The next question is how one can use social media to generate more revenue for a business.
4 ways to increase revenue with the power of digital marketing
1. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
Google Confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.
With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.
Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.
2. Digital Marketing Facilitates Interaction with Targeted Audiences
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
Engagement in any form is what your customers expect to receive when interacting with your brand or business.
3. Increase ROI
Marketing is more progressive today and there are packages with differential prices from which brands can pick the one that suits them best. However, even a small investment in digital marketing strategies can deliver the desired result and give a better return on investment (ROI).
Not just this, by being a relatively cost-effective source of marketing, digital media can help increase revenues. As per a study, compared to traditional methods, digital marketing has been found to generate 2.8 times more revenue.
4. Website Optimization
Does your company have an official website? If it does, then you know the cost of designing one. A good website is user-friendly and easy to navigate. In addition, it is well formatted.
For your site to outshine the rest, you must use trending keywords and phrases and strategically place them in your page content. These keywords are generated using special tools such as ad-word tools to examine and assess popularity and possibility of search queries ranking high in web pages.
When your site appears in the top pages, chances of clients seeing your products increase thereby translating into more sales.
Creating business profiles in social media
This is one of the easiest digital advertising strategies to increase sales in the current times as most people have social accounts where they spend most of their time browsing and catching up with their friends. Some of them just log in for news and to see what is happening in the world.
What if you strategically place your adverts on their walls? You may be asking how but if you liaise with social media giants like Facebook you can have your products advertised to customers based on their interests and their browsing histories.
Alternatively, if you have several social followers, you can post your products on your wall for customers to see them and if they are interested, they will buy them.
Digital marketing is in truth the present and the future of any strong brand building exercise.
The efficacy for which conclusively depends on two primary factors. Firstly, the marketing strategy must be suitable and relevant to the goals of a brand to cater to the right target audiences.
Secondly, credible tools must be used to accurately track performance on a regular basis which would thereon make the planning process much more efficient in comparison to other traditional methods of marketing.