Are you looking for ways to get your business started on Instagram? Do you have an Instagram account, but are unsure how to use it?
Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.
In this article I’ll show you nine tips on how to use Instagram for your business
When used properly, Instagram is an extremely effective marketing tool that can be used to promote your products and services.
If you’re like most other businesses, you want to use Instagram in order to:
Build a network of loyal customers
Increase brand awareness
Stay up to date with consumer trends
There are a whole host of ways to constructively use Instagram to generate growth for your brand. However, one method that is often overlooked is utilizing Instagram engagement groups also known as Instagram pods.
Brand new users can accumulate as many as 2000 followers in the space of a few weeks by employing this strategy.
It might not be the instant answer to increasing your sales, however it will greatly enhance your brand’s reputation and help you build social proof on the platform.
After all, having a following of a few thousand looks significantly more credible than a following below 100.
This isn’t a long-term answer to increasing your following on Instagram but it will help you in your first few weeks on the platform.
Continue reading for our best tips on how to start business on Instagram.
1. Create an Instagram business profile
Instagram recently announced a host of Business tools to help companies better understand their followers and grow their businesses on Instagram.
When converting to a Business profile, you’ll be able to include additional information about your business on your profile.
For example, you’ll be able to add a phone number, an email address and your business’s physical address.
2 . Create an Instagram-worthy name
Naming your business is already a huge challenge, but don’t forget about Instagram! In addition to wanting an Instagram handle that is already available and preferable available across all social media networks, you’ll want to think about your hashtags too.
With creative hashtag projects growing in popularity, having an active branded hashtag that your customers actually want to use is the pot of gold at the end of the Instagram rainbow.
Herschel’s #WellTravelled hashtag has been used over 700,000 times, compared to #HerschelSupply which has been used over 150,000 times. If you’re launching a new business, having a brand name that doubles as an aspirational hashtag could be the key to your Instagram success.
The entire marketing strategy for A Color Story was focused on Instagram – even the naming of the app! “We chose A Color Story because we wanted people to feel comfortable hashtagging their photos with our brand name, which helps us increase brand awareness and get the name out there more,” says Trey.
“The name ‘A Color Story’ does a good job of communicating what our app is about, but it can also be used to describe your photos.” In just a few weeks, over 40,000 Instagram photos have been tagged #acolorstory!
3. Drive all traffic to your Instagram account
Drive all traffic to your Instagram account
If you’re wanting to launch your business on Instagram, it’s important to make your Instagram the place to visit for information on your launch date, product offerings, and anything else you’ll want to communicate! By driving all traffic to your Instagram profile from blog posts, emails, and your website, you have a head start on building your Instagram community.
A Color Story was first announced in a blog post on A Beautiful Mess, and readers were encouraged to follow the app’s Instagram channel to stay informed of the launch date.
They posted regularly to the channel to keep it top of mind for their followers, and started engaging their community before the app was even available.
This strategy may not work best for every business – some businesses may want to drive all traffic to a newsletter sign up page, for example – but if you’re wanting to make a splash on Instagram, your best bet is to drive everyone to your Instagram before your launch.
4. Build a following before you launch
To launch your business on Instagram successfully, you’ll want to start by building some buzz before you’re live!
A Color Story was announced on their blog and Instagram about a week and a half before the actual app launch, which created anticipation and excitement among their followers. Their beta test group of Instagram influencers helped by posting about the app on their own channels, and together they were able to create a growing excitement for the app, which led to a more successful launch when the app was made available!
5. Use Relevant Hashtags
Growing your business on Instagram takes patience and dedication, and Whenever you post a photo, it’s essential to accompany it with relevant hashtags (#) that are related to the post.
Hashtags make it easier for users to search for specific content on a variety of platforms such as Instagram, Facebook and Twitter.
And since you are cross-posting, this is another way to get your content noticed. Readers tend to search trends, subjects and locations.
For example, if you’re posting pics related to your social media agency, you’ll want to add the hashtag #SocialMedia. That way, when people who want to stay up to date in the industry search for #SocialMedia, your post will come up in the results. (How far down in the results is another story.)
Here are a few other hashtag recommendations:
hashtag your city (#LosAngeles, #NewYork, #Austin)
Products and services:
hashtag your niche type (#Makeup, #Shoes, #Dentist)
Experts and websites:
hashtag your industry (#Marketing, #Travel, #Fitness)
Do you want to follow hashtags that are related to your industry or product? Use a hashtag tracking tool like Tagboard, Keyhole or Nitrogram (a paid service).
This is an excellent way to keep track of what other people in your industry are posting and get ideas for unique hashtags. Plus you can find others in your field to follow and connect and converse with.
This will help you reach new communities and gain more engagement and followers
6. Create popular Instagram posts that users want to follow
You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage.
Our preference for images is bio-engineered into our brains. In fact, 90% of information transmitted to our brains is visual.
So let’s harness the beloved and effective visual world of Instagram and post some product photos that really make sales! But remember that while Instagram is full of shoppers, it’s not necessarily a shopping destination.
7.Share a Variety of Content
Visual content gets an excellent response on social media. And if you really want to make a splash on Instagram, choose a diverse mix of content that combines different elements of your business.
Your business is not about just one thing—it’s not just about a product or a service, it’s about the people, location and industry. Make a list of the multitude of aspects that make up your brand so you have an initial plan for the types of images you can post. You can also post up to 15 seconds of video on Instagram.
8. Connect Other Social Media Channels
First things first. Sign up for an Instagram account through email or Facebook. Then brand your page by choosing the username consistent with your other accounts and adding your profile photo or logo, bio and website URL.
Next, connect your Instagram account to your other social media accounts: Facebook (if you haven’t already done so), Twitter, Foursquare, Tumblr and Flickr.
When you integrate Instagram with your other social media channels, you’ll easily be able to share content simultaneously on multiple social networks. Plus your followers on Facebook, Twitter, etc., will see that you are on Instagram and follow you there too!
9. Design & Sell T-Shirts
Want to take your first step into the fashion industry? Then selling personalized t-shirts will help you with that!
Designing and selling T-shirts isn’t as hard as you think. Anyone can start selling t-shirts online these days.
You need to be a bit creative and funny to make your designs unique.
You can use funny sayings and quotes which can make more people buy your t-shirts.
Coming to the designing part, it is just a drag and drop when you use available platforms on the internet!
Yes, we have many companies that have already made designing is easy for any new entrepreneurs in this business.
Still, if you feel this designing part is painful, then hire a designer and keep your focus on promotions.
Best Platforms To Design & Sell T-Shirts:
How To Use Instagram To Sell Photos:
Post your designs on your Insta profile with adding relevant and trending hashtags.
Hashtags play a vital role in Instagram. You can reach as more people as you include correct hashtags.
It’s a way to reach and convert people that are not actually your followers. These tags can make your content go viral.
Place your product links in every post and also include in your bio. Never forget to add product links.
Offer discounts and cash backs regularly to bring more sales for your designs.
By doing these things daily, you can make Instagram a great marketplace for your business.
So, here we are at the end of the article. Hope you like the list of 7 creative ideas you can start a business on Instagram without investment.
I believe you got an idea about the importance of Instagram for any kind of business. If you are an active Insta user, then it is your time to start your own business on Instagram.
You mainly need a good number of followers. Start building and making money simultaneously on Instagram.
If you have any queries to ask, then leave a comment below or contact us we’re always happy to help.